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Post by account_disabled on Dec 27, 2023 3:42:40 GMT
Professors Collis and Rukstad published (Collis, David and Rukstad, Michael. Can You Say What Your Strategy Is?, Harvard Business Review, 2008) a classic article that hits on the main clues and explains that the message or statement The company's strategy must define three elements: objective. Scope and advantage . We must begin by specifying the objective where we want to reach, because as the Cheshire Cat replied to Alice, if you don't care where you want to go, "the Country Email List path you take doesn't matter much either." The next thing is to determine the scopeor, as Professor Luc de Brabandere likes to say, the patio where we are going to play. That is, mark the limits and barriers in which we are going to move. For example, if we are going to open a pet store, we will have to decide if we will focus on dogs and cats or also on other pets. Finally, as Collis and Ruskstad explain, these two elements by themselves are insufficient. The differential element or advantage.
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